Seven weeks after its modest theatrical debut, Walt Disney Co.’s animated film “Encanto” is enjoying a second life on music and video streaming services.
The film’s soundtrack, which includes songs from “Hamilton” creator Lin-Manuel Miranda, became the No. 1 album in the United States this week on the Billboard 200, supplanting Adele’s “30” from the first place.
The film was also the most-watched title on the Disney+ streaming service in the first two weeks after it was released online on Dec. 24, the company said in an email.
Family films have struggled theatrically during the pandemic, with parents hesitant to take their children to the cinema. Disney announced last week that its latest Pixar movie, “Turning Red,” will skip theaters for Disney+ in markets where the service is available.
“Encanto,” a musical about a Colombian girl born without the same magical powers as her family members, generated $90.6 million in domestic ticket sales last year, ranking 15th in the charts. general, according to Box Office researcher Mojo.
More people can see the film on Disney+, which has more than 118 million subscribers worldwide. Kids tend to watch movies over and over again at home, which Disney encourages on social media. The movie has also become popular on TiKTok, with users posting videos of themselves syncing the songs or clips which are easier to get when a movie airs.
Although no “Encanto” products appeared on Amazon.com Inc.’s 100 best-selling toys list, Disney said costumes based on the Mirabel character and a dollhouse did well.