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Kidscreen » Archive » Market Mashup: MGA, JumpStart, SHEIN

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MGA

The Los Angeles-based toyco will launch a new collection of Pride-themed Bratz dolls in June, alongside a line of adult clothing from LGBTQ designer Jimmy Paul and Netherlands-based fashion manufacturer Difuzed.

Bratz figures Roxxi and Nevra will be the brand’s first-ever doll set sold together as a same-sex couple, sporting ’60s-inspired outfits from fashion label JimmyPaul de Paul.

The MGA Cares charity division has also pledged to donate $25,000 to LGBTQ nonprofit The Trevor Project.

jump start

Fans of Neopets, the LA game developer’s flagship virtual community platform, will be able to put their cooking skills to the test next year.

JumpStart has partnered with Andrews McMeel Publishing for the first-ever Neopets cookbook (pictured), slated for worldwide release in Spring 2023. It will feature recipes inspired by food from the game, as well as the story, stories and themes from the digital world of Neopets. The book is aimed at both novice and expert cooks.

SHEIN

The Chinese fashion retailer has launched Shine Your Kind, a new clothing and accessories line based on the Care Bears intellectual property. The theme of the collection aims to start conversations about “radical benevolence” in recognition of Mental Health Awareness Month in May.

Designer dresses, tank tops, skirts, swimwear, sunglasses, tote bags, jewelry and more are now available for purchase on the SHEIN website. The collection joins a host of other licensed products celebrating the Care Bears’ 40th anniversary through 2022.