Barbie is constantly reinventing herself. And this time, she’s taking on the music industry. Mattel recently released music producer Barbie to encourage girls to pursue careers in the music industry.
Barbie Music Producer doll comes with the set every music producer needs. She comes with a teal helmet and trendy brightly colored hair. The doll launched at major retailers, including Amazon, Walmart, and Target, for $ 14.99.
According to Parents.com, less than 3 percent of music today is produced by women. Hoping that Barbie can inspire to change that number!
To create this new doll, Barbie collaborated with Grammy-nominated record producer and songwriter Ester Dean, who is behind hits such as Katy Perry’s “Firework”, Rihanna’s “Rude Boy” and many more. others.
Plus, Barbie doesn’t stop there. The retail giant has also partnered with Girls Make Beats, a non-profit organization whose mission is to encourage and empower future generations of women in music production.
These new efforts go hand in hand with Barbie’s Dream Gap project. According to the Barbie Dream Gap Project website, the project was started after research showed that girls start to doubt themselves and their abilities at age five compared to their male counterparts. Girls stop believing they can be anything.
Early indicators suggest that for black girls the impact is even greater and this self-perception at a young age may be detrimental to them in the future. Barbie is a game-changer, bridges the gap and helps girls realize that they can indeed be anything they want. They are unmistakably inspirational through play.
Christmas is just around the corner and make sure it’s on your list. You never know, you might have the next Grammy Award-winning music producer in your house!