Home Doll market MGA Entertainment appoints Sara Taylor as MD UK & Ireland – ToyNews

MGA Entertainment appoints Sara Taylor as MD UK & Ireland – ToyNews


MGA Entertainment, Inc (MGAE) today announced the appointment of Sara Taylor as the new Managing Director for UK & Ireland. Taylor will join the company in August.

With over 31 years’ experience in the international toy industry, Taylor joins MGA from Spin Master, where she worked for over 13 years – most recently as Managing Director for the UK, Ireland and AmazonEurope. Prior to this, Sara also held leadership positions at Funrise Toys and Mattel.

Tasked with leading a team across the UK and Ireland, Taylor will oversee some of the best-known brands in the industry, including LOL Surprise!, which boasts the number one fashion doll with LOL Surprise! OMG, the number three fashion doll and fastest growing doll property Rainbow High, and number one outdoor brand Little Tikes [NPD UK 2022].

Taylor says, “There is no doubt that MGA Entertainment is at the forefront of the toy industry – and I look forward to the opportunity to play such a pivotal role in it. Working with such a passionate team, and on such innovative brands, both motivates and excites me. I am delighted to be able to bring my experience, gained over three decades of working in the industry, to this role and take operations in the UK and Ireland to the next level.

Commenting on the appointment, Isaac Larian, CEO and Founder of MGA Entertainment, commented, “Sara has the terrific owner-operator mentality to fuel MGA’s growth to the next level. His wealth of experience, combined with our incredible UK team and market leading brands, is undoubtedly the recipe for success. I am truly delighted to see what the future holds for the UK and Ireland business under such experienced and inspiring new leadership.