Home Doll industry Moose Toys brings home the creative toy of the year with Magic Mixies Magical Crystal Ball

Moose Toys brings home the creative toy of the year with Magic Mixies Magical Crystal Ball


LOS ANGELES, September 20, 2022 /PRNewswire/ — Moose Toys, an innovative leader in the toy industry, announced that it has won Creative Toy of the Year for Magic Mixies Magical Crystal Ball at the Toy of the Year (TOTY) awards in the Toy Foundation. The TOTY award winners were announced tonight at an awards ceremony at the Dallas Market Center on the opening day of the Toy Association’s 2023 Prerelease and 2022 Holiday Market.

“Winning back-to-back Creative Toy of the Year awards is a true testament to the innovation of the Magic Mixies brand and the entire Moose team. We set the bar last year with Magic Mixies Magic Cauldron and the raised again with Magic Mixies Magical Crystal Ball,” said Paul Solomon, co-owner of Moose Toys. “We are extremely grateful to receive this honor from our industry peers as well as consumers. It is especially gratifying given that the vote took place before Magic Mixies Magical Crystal Ball hit shelves. Given this accolade, we anticipate it will work its magic to become the best toy this holiday season.”

The Magic Mixies brand continues to deliver real magic for kids at every turn. With Magic Mixies Magical Crystal Ball, kids have the power to create a Magic Mixie and summon it to the crystal ball using an interactive magic wand. After a flick of the wrist and a few very magical words, the crystal ball awakens and a real mist fills the sphere. Kids continue the spell as lights from the wand interact with the crystal ball giving the Mixie color, voice, powers of divination and more. The magic and fun continue with the Magic Mixie’s four game modes: Fortune Telling, Spell, Game and Tickling. And when the game and the day are over, the crystal ball can be switched to night light mode.

Organized by The Toy Foundation, the TOTY Awards honor the best toys, games and licenses in 17 gaming categories. The finalists were selected by a jury of experts. Category winners were determined by votes from members of the Toy Association, toy retailers (consumer and specialty), media and consumers. Winners of the Toy of the Year and People’s Choice awards will be announced ahead of the holiday season on November 21, 2022.

Moose continues to introduce new toys in an effort to bring the Superhappy to children around the world. To stay up to date on these latest innovations and for more information on Moose Toys’ full line of products, visit moosetoys.com.

About Moose Toys

Moose Toys exists to make kids super happy. For this revolutionary brand, happiness is at the heart of everything we do. Through designing, developing and manufacturing forward-thinking toys, it’s no wonder our toys consistently win the most anticipated awards. Sprinkling a little Moose magic across all categories including action figures, collectibles, crafts, dolls, games, plush, preschoolers, vehicles and electronics for young people, we’ve earned our stripes as one of the most creative companies in the industry. As an energetic group, we’re always on the move, developing groundbreaking content, entertainment, and global licensing deals to boot.

This family business is proudly built on unshakeable ethical foundations. Our passion for making kids super happy extends far beyond our WOW-worthy toys. The Moose Happy Kids Foundation creates moments of happiness and laughter for children around the world who need it most. We’ve had a BIG impact on little people, bringing smiles to 3.5 million children so far… and counting.

Australia it may be our Moose family home, but with a team of over 600 people spread across the globe, we’re committed to sharing our signature super happy revolution all over the world!

SOURCE Moose Toys