Plus, shop Barbie-approved pink styling choices.
Barbie and her perma pink world officially come to life. On April 26, Warner Bros. almost broke the internet after share a first look to her upcoming world-famous doll rom-com. A live-action Barbie (played by Margot Robbie) is seen laughing in a Chevrolet Corvette, dressed in a blue and white ensemble that juxtaposes the pink that permeates the rest of the image.
Slated for release in July 2023, the live-action film adaptation of the doll is the first of its kind. Directed by Greta Gerwig and starring cast members Ryan Gosling as Ken, Tick, tick… Boom! Alexandra Shipp, Canadian actor Simu Liu and Sex educationEmma Mackey’s cinematic exploration of Barbie’s legacy is already highly anticipated.
Since its launch in 1959, Barbie has maintained close ties with the fashion industry. Not only was she the first doll to win a CFDA award in 2019, she’s had countless high fashion collections: from Oscar de la Renta’s custom line of designer doll clothes in 1985 to the collaboration of ready-to-wear from Balmain in 2022.
First beginning as a doll with blonde hair and blue eyes, Barbie has developed into more diverse identities over the decades. But the toyline’s affinity for all things pink has remained constant. Her dream home, furniture, car, and wardrobe capture her signature vibrant hue, which has even been patented by toy company Mattel.
Barbie’s long-standing magenta image is part of the reason pink is often associated with rigid expectations of femininity. Gerwig (Little woman, lady bird), known for exploring feminist perspectives in her films, now has the ability to revisit history from Barbie’s perspective. And what better time to do it than during fashion’s pink renaissance?
This year has been dubbed the year of hot pink, with searches for the color increasing in recent weeks. It fits with the revival of hyper-feminine Y2K styles that have historically been considered tasteless and superficial. New Age Bimbohood, for example, is a widespread recovery of an ultra-feminine look with glitzy accessories and bright pink hues.
Valentino’s Pink PP collection is a marker of today’s celebration of the gender fluidity of hot pink. During Paris Fashion Week, creative director Pierpaolo Piccioli unveiled a presentation with bright pink saturating the walls, floors and most of the rooms in the show. The electrifying line has since been proudly sported by stars like Saweetie and Billy Porter. Vibrant pink shades also emerged as a light red carpet favorite at the 2022 Grammys.
Barbie, whose legacy rests on the vivid shadow, is partly to thank for its cultural implications. The unmistakably strong tone symbolizes life and vitality. As hot pink takes center stage in the fashion world, the retelling of Barbie’s hyper-stylized story is greeted with even greater enthusiasm.
In anticipation of the upcoming movie, we’ve rounded up our favorite products evoking the Barbie Pink aesthetic. From toyline collaboration accessories to fuchsia clothes, here are our top wardrobe picks for playing as a real-life Barbie doll.