Home Doll industry Snoopy is back home in a revived NASA poster promoting the success of the Artemis mission

Snoopy is back home in a revived NASA poster promoting the success of the Artemis mission

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August 17, 2022

— The upcoming launch of a beagle to the moon inspired the return of a decades-old NASA poster.

As previously announced, Snoopy, Charles Schulz’s comic book Peanuts pet dog, will fly in doll form aboard NASA’s Artemis I mission around the moon and back. The toy, clad in a one-of-a-kind spacesuit, will serve as the flight’s zero-g indicator, floating “weightless” once in orbit.

To celebrate Snoopy’s final spaceflight and continue the character’s nearly 55-year role as a safety mascot and symbol of mission success, NASA’s Space Flight Awareness (SFA) program has created a new poster of motivation based on a design that was first used almost 30 years ago.

“This poster is a tribute to an earlier poster that was displayed at the opening of Space Center Houston,” Cameron Bristow, public affairs intern at NASA’s Johnson Space Center in Houston, wrote in an article for Roundup Reads. Since 1992, Space Center Houston has been Johnson’s official home center.

The original poster showed Snoopy, wearing a white spacesuit, facing right and holding an American flag while standing on the lunar surface. It was published in 1995 in conjunction with the exhibition “Around the Moon and Homecoming: A Tribute to the Art of Charles M. Schulz”, which was organized by the Space Center Houston.

The 2022 poster depicts a similar Snoopy, but now he’s facing left and has a big grin. “The Beagle Has Landed” and “Around the Moon and Home Again” are reproduced from the old poster, but now refer to the Artemis I circumlunar mission.

“The new version, designed by the Exploration Systems Development Mission leadership in partnership with the SFA program, was created in conjunction with Peanuts Worldwide, LLC,” Bristow wrote. “Peanuts found the original artwork and agreed to modify it for NASA’s new use.”

The poster design was repurposed for the purpose of employee motivation and safety awareness for the Artemis I mission.

“Our success will change the world,” reads the text printed on the back of the poster. “When NASA returns to the Moon, this time we will go with women and people of color! We will return in the spirit of goodwill and peaceful exploration alongside our industry and international partners.”

“Artemis will fuel American vision and technology, inspiring a new generation of outstanding scientific achievement, exploration, and discovery – the Artemis Generation!” reads the text.

The back of the new poster also depicts Snoopy’s NASA history.

“Snoopy’s first mission was aboard Apollo 10 in May 1969. Now Snoopy is the zero-g indicator for the Artemis I mission!”

NASA has featured Snoopy on wall posters since its first partnership with Schulz in 1968. The beagle has been drawn in designs for the Apollo, Space Shuttle, and International Space Station programs.

Snoopy is also listed on one of NASA’s highest honors: the Silver Snoopy Award. A bundle of Silver Snoopy pins is set to fly on Artemis I, which will then be awarded to deserving employees and space program contractors in the future.

“Since its inception, this award has been an important part of the SFA program and awarded to thousands of people – but less than 1% per year – who have contributed to astronaut safety and mission success,” said Alotta. Taylor, SFA program manager. We are thrilled to know that Snoopy will have the opportunity to fly again and be part of the Artemis program.”

SFA has made the new Snoopy poster available digitally for NASA employees to download, print, and display as they see fit.