Home Doll house Target Announces Exclusive Multi-Year Agreement with FAO Schwarz Ahead of Holiday Season

Target Announces Exclusive Multi-Year Agreement with FAO Schwarz Ahead of Holiday Season


Plus, the retailer’s Top Toys list, brought to you this year by FAO Schwarz, features 50 of the most anticipated holiday toys and games from must-have brands available at Target.

  • Exclusive FAO Schwarz toys will only be available at Target stores, Target.com and FAO stores starting in October
  • The assortment will include over 120 toys and a capsule collection celebrating the 160e anniversary of FAO Schwarz
  • All toy departments in Target and Target.com stores will include a dedicated space for FAO Schwarz, with toy demonstrations scheduled throughout the holiday season
  • Bullseye’s list of Target’s best toys for the holidays will offer more exclusive and affordable gift options, with items starting at $14.99

MINNEAPOLIS, September 12, 2022 /PRNewswire/ — Target Corporation (NYSE: TGT) today announced an exclusive, multi-year deal with iconic toy brand FAO Schwarz to unleash even more magic and inspiration in Target’s unrivaled toy assortment. From mid-October, CAM Toys Schwarz will be available exclusively at Target, Target.com and FAO Schwarz stores. Additionally, Target announced the 10e annual Bullseye’s Best Toys list, brought to you by FAO Schwarz, that includes the most anticipated toys and games from a wide variety of brands available at Target. With an assortment of toys at affordable prices, more exclusive items and exclusive experiences with FAO Schwarz and Disney store at Target, Target is committed to providing customers with one-stop shopping for all of their toy shopping needs this holiday season and beyond.

“One of the reasons families love shopping at Target is our amazing assortment of toys, and that selection is only getting better with our exclusive new deal with beloved brand FAO Schwarz,” said Jill Sando, executive vice president and chief merchandising officer at Target. “From hot new items to tried and true favorites, we’ve curated our annual list of Bullseye’s Best Toys to create an easy, fun and affordable way for customers to find the perfect gift for every toy lover on their list. Simply put, there’s only one place parents and gift givers should buy toys this holiday season – and that’s Target.”

Exclusive Inside the Target and FAO Schwarz collection and in-store vacation experience

Launching mid-October at all Target stores and on Target.com, the FAO Schwarz assortment will include more than 120 items across all toy categories, with a wide range of toys to inspire magical moments and signature nostalgic memories. by FAO Schwarz. Product prices will vary from $9.99$149.99including 50 toys under $20. The new line includes the FAO Schwarz Style Runway 4-Sided Fashion Show Set, the FAO Schwarz Ride On Train, the FAO Schwarz Makeup Vanity Mirror Set, the Legacy Dance on Piano Mat and over 50 new plush toys. To celebrate the 160e anniversary of FAO Schwarz, a capsule collection will present several nostalgic FAO toys under $25like the Hot Wheels Collector Set, Funko Toy Soldier Pop, FAO 160e Teddy Bear and UNO birthday. Plus, guests will be able to enjoy even more FAO Schwarz toys with exclusive new products throughout the season.

All of the Target store’s toy departments will include dedicated space for FAO Schwarz, including playful displays to showcase must-have FAO toys. Select Target and Target.com stores will also be offering toy demos throughout the holiday season with Target’s toy experts, inviting toy lovers of all ages to get creative and enjoy hands-on play in Target aisles.

“We are incredibly thrilled to partner exclusively with Target after forging such a successful relationship together over the past two years. There really is no better way to launch our 160e anniversary to announce this partnership,” said David Nigli, Merchandising Manager, FAO Schwarz. “FAO Schwarz has been celebrating the wonders of childhood and bringing wonder and discovery to all children – and the child in all of us – for 160 years, and now families across the United States can enjoy the experience. at their local Target store.”

Target Celebrates 10 Years of Bullseye’s Best Toys List

Plus, as kids, parents and gift givers start planning their holiday lists, Target is back with the Bullseye’s Best Toys list, featuring 50 of the most wanted holiday toys, including 23 toys and games available exclusively at Target and Target.com stores this season.

With Top Toys from $14.99, gift givers will find toys for every child on their list from top brands like Disney, LOL Surprise, Mattel, FAO Schwarz and more. The list includes popular characters like PAW Patrol and Marvel’s Black Panther: Wakanda Forever as well as dolls from HarperIman, an inclusive doll brand. Customers can view the full list and find more product information at Target.com. Plus, from October, customers can shop some of Bullseye’s best toys at a pop-up shop inside the iconic FAO Schwarz. New York City Rockefeller Center lighthouse.

Bullseye’s best toys of 2022:

Inspire new stories

  • Harper Iman Ashton doll – Exclusive
  • Rainbow High Shadow High 4 Pack – Exclusive
  • Baby Alive’s Princess Ellie is growing up! Doll
  • Cry Babies First Emotions Dreamy / Cry Babies First Emotions Jassy
  • Gabby’s Purrfect Dollhouse
  • Mermaze Mermaidz Winter Waves Color Changing Mermaid Fashion Dolls
  • What is down

Inspire the imagination

  • Bluey Ultimate Lights & Sounds Playhouse with Lucky – Exclusive
  • Barbie Vacation Home – Exclusive
  • LEGO Black Panther: Wakanda Forever – Exclusive
  • Cocomelon Convertible Fire Truck – Exclusive
  • Melissa & Doug have fun at the fair! Game Center play tent – Exclusive
  • LEGO Harry Potter The Howling Shack and Whomping Willow – Exclusive
  • LOL Surprise Sunshine Gurl & Moonlight BB Mega Family Pack – Exclusive
  • Magic Mixies Magic Crystal Ball – Exclusive
  • Tonies Peppa Pig Toniebox Starter Set – Exclusive
  • Animal Planet Deep Sea Shark Adventure Playset – Exclusive
  • Imaginext Jurassic World: Dominion Mega Stomp & Rumble Giga Dinosaur
  • MEGA Pokémon Motion Pikachu Mechanized Building Set – 1092 Piece
  • LOL Surprise OMG Fashion Show Mega Runway Extreme Surprise Playset
  • World of Black Panther PPE: Wakanda Forever Dolls
  • Got2Glow fairy baby finder
  • Play-Doh Kitchen Creations Ultimate Ice Cream Truck Playset
  • Studio Pixobitz
  • Spidey and his amazing friends Spider Crawl-R 2-in-1 Deluxe HQ Playset
  • Star Wars L0-LA59 (Lola) Animatronic Edition
  • LEGO Friends Olivia Space Academy

Inspire dreams and creativity

  • OSMO Creative Starter Kit – Exclusive
  • FAO Schwarz Makeup Mirror Set – Exclusive
  • FAO Schwarz Style Runway 4-Sided Fashion Show Playset – Exclusive
  • Our Generation Hair Salon Playset
  • PAW Patrol Cat Pack Playset – Exclusive
  • Fisher-Price DJ Bouncin’ Beats Interactive Musical Learning Toy
  • Kinetic Sand Swirl N’ Surprise
  • 5 Surprise Disney Store Mini Brands Toy Store Playset
  • PAW Patrol Big Truck Pups Truck Stop Headquarters Transforming Playset
  • Cool Maker Stitch ‘N Style Fashion Studio Sewing Machine
  • LEGO Succulents – Exclusive

Inspire active play

  • CAM Schwarz train rideExclusive
  • Hot Wheels Mario Kart Rainbow Road Raceway Track Set
  • Target Toy Shopping Cart – Exclusive
  • Monster Jam Monster Garage Playset
  • NERF Elite 2.0 Motoblitz CS 10 Blaster
  • Pop It Pro
  • Chuckle and Roar Mini Golf Game – Exclusive

Inspire fun family times

  • Yahtzee Frenzy – Exclusive
  • hand to hand wombat

Inspire future players

  • Jurassic World: Dominion Epic Battle Pack Figure Set – Exclusive
  • Beyblade Burst QuadDrive Collision Nebula Battle Set – Exclusive
  • Bakugan Genesis Collection
  • Legends of Akedo Powerstorm Triple Strike Tag Team Arena

Target offers a one-stop shopping experience

Target’s robust suite of toy deals offers an easy and convenient one-stop shopping experience this holiday season. Target’s free, fast, contactless order pickup and delivery services make it easy for customers to get everything on their shopping list, with no designated pickup time or subscription required. Customers can also receive personalized same-day delivery via Shipt and have items delivered right to their doorstep from personal shoppers in less than an hour. And as always, Target RedCard holders can enjoy 5% off their purchases throughout the season, and customers can save throughout the holiday season by joining Target Circle, the free loyalty program of the retailer.

For more information on Bullseye’s best toys, visit A sight in the thousand.


The statements in this release regarding expectations regarding the agreement between Target and FAO Schwarz are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements are subject to risks and uncertainties that could so Target’s actions differ significantly. The most significant risks and uncertainties are described in Item 1A of Target’s Form 10-K for the year ended January 29, 2022. Forward-looking statements speak only as of the date they are made, and Target undertakes no obligation to update any forward-looking statement.

About the target

MinneapolisTarget Corporation (NYSE: TGT) serves its customers in nearly 2,000 stores and in Target.com, with the aim of making all families discover the joy of everyday life. Since 1946, Target has donated 5% of its profits to communities, which today equals millions of dollars a week. Additional information about the company can be found by visiting the Company Website and press center and following @TargetNews.

SOURCE Target company