Why the deal with China Documents represents a change in strategy for L’Oréal
Adding a high-end local C-beauty brand with Gen Z to its portfolio is precisely what L’Oreal needs to stay at the top of its game in the Asian market.
Although L’Oréal has been in the Chinese market since 1997 and acquired several Chinese brands during that time, the purchase of a stake in Documents marked Shanghai Meicifang’s first transaction since its inception in May as a fund. group’s Chinese investment.
Documents has the advantage of its own retail presence, with plans to expand to between 30 and 40 stores over the next five years, according to Rooke. The store is unconventional, providing an immersive experience.
Thai Cathy Doll aims for premiumization with perfume and makeup
Mass-market Thai mega-brand Cathy Doll is working towards premiumization with new fragrance and color cosmetics offerings.
Last year, the brand expanded into fragrances, with a range of eau de parfum and scented body lotions.
Karmart’s regional business development manager, Kat Wei, said the fragrance line was launched with the aim of winning over new consumers.
Pearlie White targets Central Asia after gaining halal certification
Singapore-based oral care brand Pearlie White has focused on expanding into Central Asia after recently gaining halal certification for its products and manufacturing facility.
Pearlie White’s chief executive and founder, Andy Ong, said the process was necessary for the company’s future growth.
Central Asia includes countries like Kazakhstan, Kyrgyz Republic, Tajikistan, Turkmenistan, and Uzbekistan. The region is home to a large Muslim population.
India Aminu targets UAE, Saudi Arabia in Middle East expansion
Indian skincare brand Aminu’s expansion into the Middle East will focus on the United Arab Emirates and Saudi Arabia as its two key markets.
It has already laid the groundwork in the Middle East and will seek to expand its presence there with the United Arab Emirates and Saudi Arabia as key markets.
The company is happy to compete against more established brands like Europe or the United States, which Mohunta says cost at least three times as much as Aminu.
Swiss brand Evenswiss says its future ‘growth story’ lies in the region
Swiss skincare brand Evenswiss says Asia will be key to its future growth after seeing initial success in Vietnam and China.
Over the past three years, business in China has grown three to four times a year. The company’s success in China fuels its confidence to expand in the wider Asian region.
Evenswiss has already been launched in Malaysia, Singapore, Taiwan and Vietnam. She is particularly interested in the Southeast Asia region, where she sees huge opportunities for growth.