Home Doll industry The next big surprise from MGA Entertainment is mini in size: Bratz® Minis are here!

The next big surprise from MGA Entertainment is mini in size: Bratz® Minis are here!


“As Bratz celebrates 21 years since hitting shelves, we’re excited to launch the next big thing, Bratz Minis and Bratz Mini Cosmetics, featuring the same bold fashions, attitudes and details, but in a smaller collectible size. very detailed,” said Isaac Larian, Founder and CEO of MGA Entertainment. “The actual features are unlike anything the industry or collectors have seen before, so get them before they sell out!”

Each Bratz Minis Mystery Pack includes two nearly 2-inch-tall Bratz dolls in mini replica packaging, mirroring the iconic classic packaging of full-size dolls. The trapeze-shaped packaging becomes the display for each miniature doll and fans can collect 24 different Bratz Minis in this first series.

The Bratz Mini Cosmetics includes two real working mini cosmetics, including eye shadow, lipstick and mascara, in a mini replica makeup bag, all in a mysterious trapezoidal packaging that doubles as a display. There are 16 different Bratz Mini Cosmetics to collect.

Bratz® Minis and Bratz® Mini-cosmetics will be available from July 2022 at US retailers including Amazon, Walmart and Target at MSRP $9.99 and globally in major markets. follow on ICT TacInstagram and YouTube on @officialminiverse and #minivers for news and announcements of new minis, categories and exclusives.

Bratz Minis and Bratz Minis Cosmetics kick off the launch of Miniverse™ from MGA, the new line of collectible miniatures that brings everyone’s favorite brands together in the growing mini-collectibles category. The miniatures craze, which attracts both adult collectors and children’s collectibles, has gained momentum, with more than 75 million unique videos found in a recent search featuring minis. of toys and other everyday objects of all shapes, styles and categories. The MGA Miniverse™ will continue to grow with other popular MGA toy brands, such as Little Tikes®LOL Surprise!™ and Rainbow High™, and in new mini categories to satisfy the cravings of collectors and kids at heart.

About MGA Entertainment

MGA Entertainment is the largest and largest privately held toy and entertainment company in the United States. Chatsworth, California. and with offices around the world, the company creates innovative, exclusive and licensed consumer and entertainment products, including toys, games, dolls, apparel, consumer electronics, home decor , stationery, sporting goods, films and television series. The MGA family includes award-winning brands such as LOL Surprise!™, Little Tikes®Rainbow High™, Shadow High™, Bratz®, Miniverse™ from MGA, Na! N / A! N / A! Surprise™, Mermaze Mermaidz™ color change, New born® Surprise and Zapf Creations®. For more information, visit www.mgae.com or consult us on LinkedIn.

SOURCE MGA Entertainment