Home Doll industry These types of toys will be the hardest to find this holiday...

These types of toys will be the hardest to find this holiday season


Mattel’s Masters of the Universe figures are on display at the TTPM Holiday Showcase in New York on Thursday, September 23, 2021. Three months before Christmas, toy companies are rushing to put their toys on store shelves as ‘they are facing a serious crisis in the supply network. (AP Photo / Richard Drew)

(NEXSTAR) – You’ve probably heard the phrase “supply chain issues” many times before. This is because the world economy is really confused right now. Thousands of shipping containers are waiting to be unloaded at ports. COVID-19 continues to infect people around the world, closing factories and other workplaces.

Ripple effects make goods more expensive and rarer – and toys are no exception.

“These supply chain issues are going to hit the toy industry very hard,” said Jordan Hembrough, toy expert and host of “Toy Hunter”. “It couldn’t have come at a worse time. “

Toy makers are feverishly trying to find containers to ship their goods to while looking for new alternative routes and ports. While they can find room on planes, some choose to fly in toys instead of relying on ships.

“Hasbro said they were starting to feel it. Even Lego is feeling supply chain issues, ”Hembrough said.

Some companies are also resigning themselves to the harsh reality that they can’t make up for the delays and leave some of the holiday toys, especially the larger ones, behind in factories in China.

Those bigger items that are harder to transport could be the rarest, along with pretty much anything new to the market this year, Hembrough said.

“This stuff is going to be really hard to find because we’re already starting to see early purchases. The Christmas shopping season has already started. People don’t panic buying, but they buy as a precaution because they expect shortages. ”

This means that if your child cares about the latest and greatest Lego set or LOL doll, you should lock it up now.

“The stock that’s in stores right now is sold out,” Hembrough said. “The supply chain does not come back to fill what is being sold.”

But if your child is OK with something from last year – or probably won’t notice – older models will be easier to find.

“You might find stock shelves on the shelves that can be a bit dated, but something under the tree is better than nothing under the tree,” Hembrough said.

If you’re starting to see empty shelves at big box stores, you might want to look to mom and pop toy stores for more options. They may have leftover stock from the 2020 holiday season that they haven’t been able to sell because there has been such a big shift to online shopping during the peak of the pandemic.

The Associated Press contributed to this report.

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